*** update 9/4/11 ***
This post was originally written on 6/19/10. It show’s up #1 on Google for the phrase “Reach Local Scam”. I receive a lot of readers for this post, and to date, no one has successfully challenged my theories about the problems with Reach Local. If you are a small business that is considering hiring Reach Local to manage your SEM, I strongly encourage you to find alternatives. Another post that may be helpful is my short but sweet post titled “Google Adwords Secret….Reach Local…does not want you to know”
*** end update ***
********* ORIGINAL POST *****************
This is a review of Reach Locals pay per click program. Information in this blog post is from former Reach Local employees, Super Media (formerly Idearc Media) training, former Reach Local customers, various internet postings, personal experience, and real world examples I have stumbled upon while surfing the web.
Have you heard the pitch that goes like this? “If I brought you 50 phone calls this month, and only 10 percent of those converted to customers, you would have received 5 new customers from your Reach Local Advertising. You told me that the average customer was worth $1,000 to you, so you would have generated $5,000 in revenue for your $1,000 investment.” Read the rest of this entry »
